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The Korean Concept of “Doctor Shopping”
In Korea, locals rarely rely on just one clinic or one surgeon for all procedures. Instead, they practice what’s called “doctor shopping” (발품) —visiting several highly regarded doctors, each specializing in a specific procedures and surgeries. After the consultation, patients will shortlist, compare and carefully select the best match for their concerns.
Why? Because:
Find the Right Specialist for Your Needs
Different surgeons specialise in different techniques and treatment areas. Consulting multiple experts ensures you meet the doctor who performs exactly what you’re looking for — not a generalist who “does everything.”
Compare Expert Opinions & Treatment Approaches
Each doctor may diagnose differently or recommend a different approach for the same concern. By comparing opinions and prices, you’ll understand your options and choose the solution that matches your goals, budget, risk comfort, and desired results.
Chemistry, Communication & Service Matters
It isn’t just about skill — it’s about how comfortable, heard, and supported you feel. Meeting various clinics lets you choose the team whose communication style, care level, and vibe align with your expectations.
Safety, Transparency &
No “Ghost Doctors”
Helps you avoid ghost doctors or clinics that do consultations with a senior surgeon but assign a junior “pay doctor” to operate. With multiple visits, you confirm exactly who will treat you and choose the safest, most trustworthy clinic for your needs.
Our Services
How K Glow Planners Protect You
Seoul: The Global Beauty Capital
With over 500 clinics in Gangnam alone, Seoul is the world’s leading destination for cosmetic procedures. But this abundance of choice comes with challenges:
Agents pushing partner clinics that prioritize volume over quality
Tourist traps with inflated prices and questionable standards
Language barriers leading to miscommunication about procedures
Difficulty identifying specialists aligned with your unique needs and style
Overwhelming logistics of coordinating multiple surgeries, procedures, and recovery
How K Glow Planners Protect You
Vetted Doctor Network
We partner only with clinics trusted by real Koreans — personally tested, verified, and known for natural, refined results.
Local Expertise
With insider knowledge, extensive research, and word-of-mouth insights, we avoid factory-style clinics and focus on quality over volume.
Transparent Pricing
No hidden fees or surprises. You'll receive a clear breakdown of all costs before making any decisions. You get the best local rates not inflated tourist rates.
Clear Communication
Our planners bridge both language and cultural gaps so your wishes are fully understood.
End-to-End Support
From arrival to departure (and aftercare), we manage every detail so you can focus on your transformation and recovery.
Founder & Lead K Glow Planner - Julie Lee 이지현
Bridging cultures to bring you the art and science of Korean aesthetics.
My passion for beauty began with my own journey in my hometown, Gangnam in Seoul Korea — a life-changing experience that taught me how knowledge, care, and the right doctors can make all the difference. Today, I bridge my international experience and genuine curiosity to craft bespoke aesthetic journeys that feel safe, effortless, and deeply personal.
My recommendations come only from clinics personally tried or rigorously vetted for their artistry, integrity, and consistency among Korean locals — not tourist trends — so that you don't have to repeat the mistakes I once made.
Because true beauty isn’t about change — it’s about confidence, balance, and feeling alive in your own skin.
With a deep fascination for the science of aging gracefully, I believe beauty is both an art and a responsibility — to look vibrant, feel youthful, and live with confidence at every age.
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